Software: Sketchbook Pro, Illustrator, Photoshop, Dimension
Time Frame: 6 weeks (Deadline: October 4th, 2023)
Professor: Julie Hurley
2023 Senior Graphic Design Project- CSULB Industrial Design Program
MAIZ MAGIC
This project involved creating the branding and visual identity for a fictional food truck concept.
I created the branding and visuals for a fictional Mexican snack truck inspired by the nostalgia of childhood. The concept included a custom truck design and branded food packaging to capture the playful, familiar spirit of traditional Mexican snacks.
MOOD BOARD
PHASE 1: FOOD TRUCK
SKETCHES + RENDERS
Sketches + Truck Layout Concepts
FINAL GRAPHIC LAYOUT
GRAPHICS ON TRUCK
PHASE 2: FOOD PACKAGING
SKETCHES + RENDERS
ECO FRIENDLY PACKAGING: I chose to design compostable food packaging made of Kraft Paper as well as a reusable, recyclable plastic bottle that is not only good for the environment, but also helps promote the brand.
GRAPHICS ON PACKAGING
FINAL FOOD TRUCK + PACKAGING RENDERS
Please feel free to reach out with any questions or if you'd like to see more!